Day Three

Thursday 15th of August, 9:00am to 6:00pm

Today I presented the design solutions for the horizontal navigation and menu icon.

After presenting these solutions Miffy introduced me to the remote web-development team who will manage implementing these changes. In the meeting with the web development team leader, Pip, we discussed a plan to implement these elements and track the results using web analytics.


Primary Navigation

Primary Navigation Original Design

Primary Navigation Redesign: The word MENU has replaced the previous menu icon to increase user recognition. Additionally, a love heart icon (in the right corner) has been introduced to surface the My Favorites page where users can create a collection of their favorite content from the site.


Secondary Navigation

Secondary Navigation: The goal on the second navigation bar is to increase navigation efficiency by reducing the number of clicks that users are required to make in order to access the est content pillars. 

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Day Two