Day Sixteen

Friday 20th of September, 9:00am to 7:00pm

Today, I learnt how to use Google Analytics.

Using Google Analytics I quickly realised how integral user data is in shaping every design decision. Google Analytics allows me to gather concrete insights into how users were interacting with the site. This data-driven approach emphasised that UX solutions must be validated through analysis and iteration, rather than relying solely on creative intuition.